The Abu Dhabi Public Health Centre (ADPHC) has signed a Memorandum of Understanding (MoU) with Talabat UAE, the leading online food delivery and q-commerce platform, during a ceremony held at Arab Health 2023, to collaborate in promoting healthier eating habits in Abu Dhabi through the use of data and research.
As part of this collaboration, Talabat UAE will be supporting ADPHC in achieving its vision toward a healthy & safe society and in their ongoing efforts to raise awareness by providing relevant data on food ordering habits. The mapping of food ordering patterns will allow ADPHC to identify prominent habits and gaps, as well as launch targeted awareness campaigns in the community. All data shared by Talabat will exclude personal information of users, which is in line with the company’s Consumer Privacy and Security policies.
H.E. Matar Saeed Al Nuaimi, Director General of Abu Dhabi Public Health Center, commented: ADPHC is committed to the safety and wellbeing of every member of the Abu Dhabi community and nutrition undoubtedly plays a critical role in promoting overall health and has a profound impact on reducing the prevalence and burden of lifestyle diseases. As such, the collaboration with Talabat will map the healthy eating habits and help us understand the eating demography of Abu Dhabi population. Thus, aligns with our vision towards a healthy, safe society by consolidating the efforts of various stakeholders in the ecosystem to ensure access to healthy foods and promote more informed and educated dietary choices.”
Tatiana Rahal, Managing Director, Talabat UAE added: ”We are very proud to partner with ADPHC and support in raising awareness about the importance of adopting more balanced eating habits. As a tech company, we are grateful to be in a position to help drive positive change in the communities we serve, by providing ADPHC with data to understand customer ordering patterns and tailor their efforts accordingly. It is through such cooperations between the public and private sector that we are able to combine our expertise to create a larger impact.”
She continued: “At Talabat, we believe that a moderate approach is a healthy one - in addition to offering our customers a large variety of cuisines from around the world, we also focus our grocery campaigns on fresh fruits and vegetables, and have curated a special “Healthy” restaurant collection on the app to make it easy for customers to make healthier choices.”
The MoU reflects the ongoing collaboration between ADPHC and talabat UAE when it comes to community wellbeing, however it is the first time both entities partner through data analysis. This further cements ADPHC’s position as a public health research institution in the region and talabat’s data expertise as a tech platform.
In 2019, the UAE launched the National Wellbeing Strategy 2031, a comprehensive plan aimed at further improving the quality of life through a number of policies and initiatives, designed with the wellbeing and happiness of people first.